Planning Sales & Marketing...
Below are our articles on the subject of Planning Sales & Marketing. If you can't see what you are looking for our other categories are displayed on the left under 'Our Quick Links'...
All About Attracting New Clients
A business must make sales to be successful. A new business must attract new clients. You should make a plan to look for prospects, narrow them down and turn them into clients for your business....
Business Plan: Marketing
To run a successful business you need people to buy your product or service and for them to do that they need to be aware of your business and attract them to buy. This is why a marketing plan is esse...
How to Create a Marketing Plan
Your marketing plan is developed from your marketing strategy. It should be based around your customers, both existing and new. You should strive to keep customers as well as gain new ones. Monitor an...
How to Manage Existing Clients
Managing your existing clients is vital to the success of your business. You want to keep the good ones, and they potentially lead to referrals too. Money spent on attracting new clients should be fol...
How to Set a Marketing Budget
Planning for marketing is not always top of the agenda for a new business. However, without marketing no one will know what you are selling. You need to look at the market, your competitors and your f...
Market Analysis for Your Business Plan
Market analysis is important for your business to be successful, taking the right products to the right customers. The analysis will help with your sales and profit and loss forecasting, and should be...
Marketing Facts and Figures
Here are some facts and figures about marketing which may be of help to you in your marketing campaigns. There are also some myths debunked....
Marketing for Next to Nothing
Marketing is crucial to the success of a business, and it needn’t cost a fortune. There are plenty of ways you can get the word out about your business on only a small budget....
Marketing Strategy Explained
A marketing strategy is the process an organisation uses to harness its resources to create opportunities to increase sales. In general the term marketing is used to describe the way in which customer...
Researching and Analysing the Competition
You are unlikely to be starting up a business with a completely new product or service. Therefore you will have competition. It is important to research and analyse that competition and the market. Th...
Take Our Marketing Questionnaire
Marketing is an essential function for a business plan as a successful business needs people to buy its products or services. It is sometimes neglected and misunderstood by small and new businesses....